NEWS: RLPSA Selects Calibration, LLC as its Marketing Partner
The nation’s only trade association dedicated to loss prevention, security and risk in the restaurant industry partners with Calibration to strategically market its brand
ATLANTA, March 26, 2015 – The Restaurant Loss Prevention & Security Association (RLPSA) selects Calibration, LLC to strategically market its brand, drive valuable content to its members and solution providers as well as continue to improve its existing events.
RLPSA will also ramp up its efforts to facilitate valuable industry conversations on relevant hospitality loss prevention, security and risk topics.
“We selected Calibration due to its expertise in marketing and loss prevention,” says Jim Forlenza, executive director of RLPSA. “We believe our members and solution provider partners will benefit greatly from having messaging and content expertise combined with industry knowledge and relationships,” Forlenza says.
“We look forward to delivering measurable value for RLPSA,” says Amber Bradley Virgillo, owner and chief brand strategist for Calibration, LLC. “The hospitality industry looks to RLPSA as the source of information for loss prevention, security and risk, and we’re very excited to be part of the engine that drives value to those loss prevention professionals,” says Virgillo.
About the Restaurant Loss Prevention & Security Association
The Restaurant Loss Prevention & Security Association (RLPSA) is the nation’s only trade association dedicated to loss prevention, security and risk management professionals in the restaurant industry. For more information about RLPSA membership or the annual conference, please contact Jim Forlenza, Executive Director, at jim.forlenza@rlpsa.com or 240-252-5542. Visit RLPSA’s website for more information.
About Calibration, LLC
Calibration Marketing is a full-service marketing and communications firm specializing in customized marketing solutions for any size business. Calibration has mastered the ability to move beyond simple awareness and communication. We inspire action. Visit Calibration’s website here.
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